An IP (Internet Protocol) address is the numerical identifier assigned to every device that connects to the Internet. This includes desktops, laptops, smartphones, and even appliances like printers or smart TVs.
A business needs to protect its online presence from fraudsters and malicious users who may try to steal information or conduct transactions fraudulently. However, detecting and blocking these threats can be challenging. To reduce the risk of unauthorized access, businesses can use fraud detection tools that analyze an IP address and assign it a fraud score based on risk factors such as identity verification and user behavior.
The IP risk score determines whether an IP address is known to be malicious or a trustworthy user. It uses machine learning expertise and millions of datapoints to calculate a risk score that businesses can rely on. This score can range from 0 to 100 and indicates how likely an IP address is to be associated with malicious or abusive behavior.
Fraudsters who commit ecommerce scams often use spoofed or anonymized IP addresses to mask their identities and conduct fraudulent transactions. Using an IP risk score, companies can identify and block these fake IPs, so they don’t make it past their anti-fraud filters.
Similarly, fraudsters who commit mobile payment scams use a variety of different IP addresses to mask their real locations and conduct fraudulent transactions. This is a challenge for fraud detection tools that look at IP addresses alone. Moreover, these tools aren’t always reliable, since users often change their IP addresses or use residential VPNs to mask their true location.
To overcome this challenge, ipdata created an IP reputation scoring system that combines machine learning expertise with millions of data points to create precise risk scores. These IP fraud scores are based on the risk of malicious or abusive users, so they can help organizations minimize their exposure to online fraud and minimize their losses.
A business’s IP reputation is important for determining how authentic its email is and if it will reach recipients. A bad reputation can lead to emails being marked as spam or rejected. In addition, it can also affect how your email campaigns are perceived by your recipients.
It’s a good idea to check your IP reputation regularly. This will help ensure your senders’ IPs are not blacklisted by mail services and won’t be flagged as spam by recipients. It can also help ensure your marketing emails are not filtered as spam or blocked altogether.
Reputation can also be affected by other actions that an IP takes, such as sending bulk spam or malware. These activities can lower the reputation of an IP, which could lead to it being banned from sending emails.
The best way to maintain a positive reputation is to avoid sending suspicious or unwanted emails. Instead, provide accurate information on registration forms and use low bounce rates to keep your emails from being flagged as spam or blocked.
Additionally, businesses should ensure that their web and app security is strong enough to protect against malware or other attacks. This includes ensuring they have the latest updates from their vendors and that their firewalls are up to date.